What’s Next?

June 1, 2012

(via asiapacific)

Sports marketing and communications is an ever evolving industry. With each new innovation and technical advancement, organizations must react to the new medium and use it properly and effectively. This was seen with radio, television, the internet, and now, with social media.

The internet and social media made everything instantaneous (for better or worse). News, scores, and updates are all available at a moments notice at your finger tips. Organizations, whether they be college or professional, are using all the platforms available to be able to connect with fans all over the world.

The University of Oregon has dedicated websites, Facebook pages, Twitter accounts, Pintrest pages, Instagram accounts, and foursquare check in locations. The New Jersey Devils (NHL) has it’s own “Mission Control” where they monitor everything that is being said about the team (Devils social media department, if you’re reading this, Go Kings). Anchors on ESPN all have their Twitter accounts featured in their by-lines. Athletes reach out to fans on social media platforms and interact, making the fans feel closer to their favorite players.

Consuming sports and entertainment is easier than ever. Major League Baseball has a smart phone app that allows you to watch any game currently in action live on your phone in high definition. Widgets like TweetDeck allow you to categorize your Twitter feed by category. ESPN’s family of networks, apps, and websites make the term 24 hour news cycle seem inadequate. Teams and leagues come up with official hash tags for the “Twitterverse” to use to help monitor the conversation. It is truly a golden era for new media.

If someone told you 10 years ago that one of the biggest websites in the world would be based around 140 character “blurbs,” who knows what your reaction would have been. Someone is currently researching and testing the next big thing. What it will be is currently unknown, but PR professionals in the world of athletics are eagerly awaiting to see what’s next.


The Highest Honor

June 1, 2012

(via themrsite)

From high school to the pros, teams across the globe have the jerseys of classic players retired. Only two numbers are retired throughout the entire league in American sports. Major Leagues Baseball has 42 retired for Jackie Robinson. The National Hockey League has 99 retired for Wayne Gretzky. But what establishes you as someone who deserves to have a league wide retirement of your number?

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Rebuilding Relationships: Post-Controversy Bailouts

June 1, 2012

(via gentogenym)

In the world of Public Relations, one of the biggest issues you have to deal with is crisis management. A CEO in legal trouble. A corporate scandal. An ill-placed word (or sentence). It is the job of the PR representative to not only help fix the issue, but to fix any relationships that are damaged in the meantime. With the advent of social media platforms and 24-hour news cycles, PR professionals must always be on the lookout for the potential of something bad, especially in the field of professional athletics. And the task of fixing relations with fans that may become scarred due to comments or actions by a player…or coach…

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End Of An Era (Or How I Learned To Stop Worrying And Move On)

June 1, 2012

(via Statesman)

Sports fans always fear the inevitable. Players move to other teams. Players retire. When this moment comes, whether the athlete is a lifetime member of a certain team or an influential player for the team, there are proper ways for teams and the cities they reside in can do to say goodbye. Proper ways and regrettable ways.

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RESPONSE: Seven must follow teams on social media

May 31, 2012

Seven must follow teams on social media

(via MLB Photos)

Social Media has quickly become the best friend of professional sports. It is a quick, easy way to connect with fans and the media. The seven teams mentioned in the article (link above) all have researched the different avenues of ways to connect with fans via social media, and obviously are doing a great job if they are listed as one of the best. However, one team that is not listed is breaking ground (and potentially good etiquette) in the realms of sports social media.

The Los Angeles Kings, a team in the National Hockey League (NHL), has been making an unprecedented run for the Stanley Cup. At the time I am writing this, they currently hold a 1-0 lead over the New Jersey Devils in the best-of-seven Stanley Cup Finals. Throughout the playoffs, fans have gone to the Kings twitter account (@LAKings) for pictures, updates, news and…the occasional jab at their opponents. That’s right. They are taking shots not only at the opposing teams, but at the cities they play in and rival fans.

Mashable posted an article the other day stating that what the Kings are doing is crazy, but it is just crazy enough to work. After beating the Number One seed Vancouver Canucks, the Kings tweeted “To everyone outside of BC [British Columbia], you’re welcome.” When landing in New Jersey for the Finals, they tweeted “Aside from fist pumping, what else is there [to] do in NJ?” Canuks and Devils fans were shocked and angered. Fans of other teams quietly smiled and laughed.

But the point isn’t to be making fun of these other teams/cities. What the Kings have done is given a more personal voice to their Twitter account. Instead of speaking as an organization, reporting on scores and news updates, they are speaking with the tone of a fan. This allows for ACTUAL fans to interact more with the account. All of the sudden, they aren’t asking some PR professional a question about the team. They are interacting as fans. Just a few guys/girls standing around the water cooler talking about Kings hockey. And in the high-energy low-attention span world of Los Angeles where hockey isn’t the big ticket people are running to the box office to get, it gets people talking and interested. “Hey! Did you see what the Kings tweeted? They sure ripped New Jersey a good one!”

I expect more teams to be looking at what the Kings have done and changing their own styles. You don’t need to necessarily resort to making fun of a team, city or fan base. Just changing the voice of the tweets themselves can do wonders.


Reaching New Audiences

May 29, 2012

(via bobbyowsinski)

One of the biggest moments in a young athletes life is the day they are drafted/signed by a professional team. The pomp and circumstance of the whole ritual is something that these athletes dream about their whole lives. Their name is called, they put on a hat and/or jersey, take a picture with the league representative, and begin their new life as a professional athlete. However, there are moments that lead up to this culmination/convocation that effect the rest of their lives as well.

One of the biggest? Singing endorsement deals.

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Responding To A Rival

May 28, 2012

(via iStockPhoto)

Rivalries in sports are heated. It effects players and fans alike. The only thing worse that your teams biggest rival beating your favorite team, is when your rival does something you want for yourself. So put yourself in the shoes of the General Manager of your favorite sports team. Your biggest rival just signed a marquee name free agent. How do you react? How do you assure your fan base that you are ready to compete with your biggest rival?

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