Stuck In Limbo

June 6, 2012

As the term comes to an end here at the University of Oregon, I continually see similar posts on various social media sites. A Facebook status here. A tweet there. An Instagram picture of this. (And now) A blog post about that. People my age are all preparing to graduate. Some of my friends comment about how today is their last day of school ever and the 4 day weekend they have enjoyed all term is about to turn into a 4 day celebration. Graduation announcements are being sent out. Posters are being placed around campus congratulating the Class of 2012.

I feel like I should be showing some emotion. I feel like this is the time for me to get nostalgic. Yes, I am returning to the UO in the Fall to finish up some classes. It is more common than ever for students to come back for a term or even a whole year. But still. Graduation is approaching. I have said goodbye to two groups that were a major part of my college life, and am about to say goodbye to one more on Friday. Yet no emotion.

Am I a robot? Am I void of emotion?

I am stuck in limbo. I will graduate on Monday, June 18th. I will wear my cap and gown and walk with the rest of the Class of 2012. One week after that ceremony, I will be back in a classroom for 4 weeks of summer courses. It is my own fault, and I understand that. I take complete blame. Maybe I stretched myself too thin between extra curricular activities and school. Maybe math and science REALLY just isn’t my thing (I knew that before). But still. Shouldn’t I be feeling something right now? Is there something wrong with me?

Limbo is a terrible place to be. I have every symptom of Senioritis, yet I still have work to do. I can see the light at the end of the tunnel. Unfortunately, that tunnel is a few hundred yards away and I am running towards it at the speed of turtle. I recognize that I am no longer a part of  the student groups I cared so much about, but I am not sad. I should be sad, shouldn’t I!?

I have a Senior Bucket List to finish. I want to finish it now, while my friends are still here. But knowing that I have more time makes me unmotivated. “I’ll just finish it in the Fall.”

I know I am rambling, and I may not even be making sense to those reading this. But limbo is a terrible place to be.  You feel no emotion. You feel no motivation. You just sit there and watch everything spin around you. The one thing you feel is sadness and depression that you will not be joining your friends on the other side of graduation. The knowledge that when you throw your cap up in the air to signify the end of your education, it will be a lie.

I don’t even know what to say anymore. I sit here in my room which has become a war zone filled with papers, books and laundry, and I am only disappointed in myself. I should be celebrating right now. Instead, I am stuck in limbo.



What’s Next?

June 1, 2012

(via asiapacific)

Sports marketing and communications is an ever evolving industry. With each new innovation and technical advancement, organizations must react to the new medium and use it properly and effectively. This was seen with radio, television, the internet, and now, with social media.

The internet and social media made everything instantaneous (for better or worse). News, scores, and updates are all available at a moments notice at your finger tips. Organizations, whether they be college or professional, are using all the platforms available to be able to connect with fans all over the world.

The University of Oregon has dedicated websites, Facebook pages, Twitter accounts, Pintrest pages, Instagram accounts, and foursquare check in locations. The New Jersey Devils (NHL) has it’s own “Mission Control” where they monitor everything that is being said about the team (Devils social media department, if you’re reading this, Go Kings). Anchors on ESPN all have their Twitter accounts featured in their by-lines. Athletes reach out to fans on social media platforms and interact, making the fans feel closer to their favorite players.

Consuming sports and entertainment is easier than ever. Major League Baseball has a smart phone app that allows you to watch any game currently in action live on your phone in high definition. Widgets like TweetDeck allow you to categorize your Twitter feed by category. ESPN’s family of networks, apps, and websites make the term 24 hour news cycle seem inadequate. Teams and leagues come up with official hash tags for the “Twitterverse” to use to help monitor the conversation. It is truly a golden era for new media.

If someone told you 10 years ago that one of the biggest websites in the world would be based around 140 character “blurbs,” who knows what your reaction would have been. Someone is currently researching and testing the next big thing. What it will be is currently unknown, but PR professionals in the world of athletics are eagerly awaiting to see what’s next.

The Highest Honor

June 1, 2012

(via themrsite)

From high school to the pros, teams across the globe have the jerseys of classic players retired. Only two numbers are retired throughout the entire league in American sports. Major Leagues Baseball has 42 retired for Jackie Robinson. The National Hockey League has 99 retired for Wayne Gretzky. But what establishes you as someone who deserves to have a league wide retirement of your number?

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Rebuilding Relationships: Post-Controversy Bailouts

June 1, 2012

(via gentogenym)

In the world of Public Relations, one of the biggest issues you have to deal with is crisis management. A CEO in legal trouble. A corporate scandal. An ill-placed word (or sentence). It is the job of the PR representative to not only help fix the issue, but to fix any relationships that are damaged in the meantime. With the advent of social media platforms and 24-hour news cycles, PR professionals must always be on the lookout for the potential of something bad, especially in the field of professional athletics. And the task of fixing relations with fans that may become scarred due to comments or actions by a player…or coach…

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End Of An Era (Or How I Learned To Stop Worrying And Move On)

June 1, 2012

(via Statesman)

Sports fans always fear the inevitable. Players move to other teams. Players retire. When this moment comes, whether the athlete is a lifetime member of a certain team or an influential player for the team, there are proper ways for teams and the cities they reside in can do to say goodbye. Proper ways and regrettable ways.

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