June Playlist: Covers

June 27, 2013

This month’s playlist is dedicated to cover songs. I tried to pick covers that you may not have heard before, but also threw in some classic favorites. Enjoy!

  1. God Put a Smile On Your Face – Mark Ronson (Coldplay Cover)
  2. Jesus Is Just Alright (ft Eric Clapton) – Robert Randolph & The Family Band (The Art Reynolds Singers/Doobie Brothers cover)
  3. Come On Eileen – Save Ferris (Dexys Midnight Runners cover)
  4. War Pigs – Cake (Black Sabbath cover)
  5. Everywhere – Yellowcard (Michelle Branch cover)
  6. Jolene – The White Stripes (Dolly Parton cover)
  7. Your Love – The Rescues (The Outfield cover)
  8. I’m Looking Through You – The Wallflowers (The Beatles cover)
  9. The Way You Look Tonight  – Maroon 5 (Fred Astaire/Frank Sinatra cover)
  10. Beautiful Boy – Ben Harper (John Lennon cover)
  11. Jumper – Bedlight For Blue Eyes (Third Eye Blind cover)
  12. Hurt – Johnny Cash (Nine Inch Nails cover)
  13. A Case of You – James Blake (Joni Mitchell cover)
  14. I Don’t Want To Miss A Thing – Pomplamoose (Aerosmith cover)
  15. White Rabbit – Grace Potter & The Nocturnals (Jefferson Airplane cover)
  16. Sally’s Song – Fiona Apple (originally from “The Nightmare Before Christmas”)
  17. I Wanna Love You – The Maine (Akon cover)
  18. Sleazy – Ben Folds (Ke$ha cover)
  19. Take Me Home, Country Roads – Toots & The Maytals (John Denver cover)
  20. Wake Up (ft The Roots) – John Legend (Arcade Fire cover)

Happy Wednesday!

June 26, 2013

Dear Class of _____

June 17, 2013

Dear Class of  _____,
On June 18, 2012, the Class of 2012 walked in the graduation ceremony at the University of Oregon with great pomp and circumstance. It was a (typical) cloudy/rainy day in Eugene. We were surrounded by our friends and family. We had our education behind us and the world in front of us. Today, you all joined the us, and the many before us, as alumni of the University of Oregon. Many congratulations are in order.

When I put on my cap and gown that day, I knew that I was not really graduating. I was going to finish school in December. Celebrating the fact that I was almost there seemed weird to me. It was important to me to go through the ceremony and have the experience, the pictures, the memories. However, as I saw the pictures and postings by the Class of 2013 on various social media sites from their graduation one year later, I couldn’t help to feel a bit of regret. I didn’t have time to really celebrate, as I was starting my job the next morning at 6am. I didn’t want to go take a picture in front of a cool University of Oregon sign because I wasn’t going anywhere. You can look back on my post from the week before my graduation ceremony. I didn’t appreciate the day. I didn’t soak it all in. It felt like a charade to me, and I shouldn’t have let it. Don’t get me wrong. I had a big smile on my face and I felt very accomplished. But when you start summer courses exactly one week after you “graduated,” it feels a bit strange. In retrospect, I should have soaked in the day a bit more. I should have thrown the idea that I wasn’t really done out the window and appreciated the day for what it meant.

I am writing you this (open) letter so you can take the time to reflect on everything today. I am writing this letter so that you, the Class of ____, can take the time to stop, look around, and soak in the accomplishment that you have achieved. The ceremony. The day. the caps. The gowns. The sound of your name being called as you walk across the stage and into the next phase of your life. Let it all soak in. Have fun. Celebrate. So what if you have a little extra time to go. It doesn’t matter if you are actually graduating today or in a few months. Today, you are graduating. That’s all that matters!

Congratulations to the Class of ____! This day belongs to you!

Alex Horwitch
University of Oregon
School of Journalism and Communication – Public Relations
Class of 2012

May Playlist: Movie Music

May 28, 2013

Here is the May edition of my monthly playlist. May is the kick-off to the summer movie season. And many of those big, summer blockbuster movies have great soundtracks. So, the theme for this month is movie music.


  1. Who Did That To You – John Legend (Django Unchained)
  2. Salute Your Solution – The Raconteurs (Zombieland)
  3. Shake Yo’ Tailfeather – Murphy Lee, Nelly, & P Diddy (Bad Boys II)
  4. Accidentally In Love – Counting Crows (Shrek 2)
  5. Home Sweet Home – Mötley Crüe (Hot Tub Time Machine)
  6. Back To Black – Beyoncé & Andre 3000 (The Great Gatsby)
  7. Skyfall – ADELE (007 Skyfall)
  8. Purple Rain – Prince (Purple Rain)
  9. Falling Slowly – Glen Hansard & Marketa Irglova (Once)
  10. I Am A Man Of Constant Sorrow – The Soggy Bottom Boys (O Brother, Where Art Thou)
  11. When You’re Next To Me – Mitch & Mickey (A Mighty Wind)
  12. Stuck In The Middle With You – Stealers Wheel (Reservoir Dogs)
  13. Lose Yourself – Eminem (8 Mile)
  14. Live And Let Die – Paul McCartney & Wings (007 Live And Let Die)
  15. Shipping Up To Boston – Dropkick Murphys (The Departed)
  16. It’s Hard Out Here For A Pimp – Terrence Howard (Hustle & Flow)
  17. Kiss By A Rose – Seal (Batman Forever)
  18. Hallelujah – Rufus Wainwright (Shrek)
  19. That Thing Your Do – The Wonders (That Thing You Do)
  20. The Power Of Love – Huey Lewis & The News (Back To The Future)

How To Create A Customer In 30 Seconds

May 23, 2013


You deserve a standing ovation.

Your sales are down and you are constantly losing business to stores like Wal-Mart, Target, and Fred Meyer. So how do you overcome? You made a brilliant television marketing campaign which has everyone on social media talking, and, in turn, regenerating interest and conversation about your store.

K-Mart and the advertising agency DRAFTFCB worked together to create a campaign that would be informative, creative, memorable, funny, and tap into the inner-child of everyone who watches. KMart’s “Ship My Pants” commercial launched on April 10, 2013, to help promote the ability to have the products purchased in store be shipped to your home for free. It became an internet sensation. It has amassed over 17 million views since it’s launch.

Why does it work? Because it’s childish. It starts off so abruptly. It takes you a second to realize what is being said. Once the realization happens, a child runs out and says how he can’t wait to ship his pants. An innocent elderly couple appears to say the titular line, followed by an old man celebrating the incoming arrival of his new bed. It’s quirky. It’s funny. It’s juvenile. It did it’s job.

But DRAFTFCB and KMart weren’t done just yet. On May 22, 2013, the “sequel” to “Ship My Pants” was released. This new commercial was to promote savings on gasoline for KMart members. In less than 24 hours, the commercial has already started an online buzz and has reached 30,000 views.

Different selling point. Same concept and execution. A funny phrase that can be repeated over and over again. Innocent looking actors, who you feel bad about what they are kind of saying, but still think it’s hilarious. A visual gag capped with a perfect comedy “button” that wraps the whole thing up neatly .

People see the commercial. People talk about the commercial. People remember KMart is a thing. People return to KMart. The ad has done it’s job.

Smart. Funny. Juvenile. It’s a similar strategy that AT&T has been using for their “It’s Not Complicated” campaign. People may be fast forwarding through commercials these days due to DVR’s, so advertisers need to make their work something that will stand out. Something that people will want to actively search out and share online. AT&T did that. KMart is doing that.  I’m sure many others will follow shortly.

So congratulations to KMart and DRAFTFCB for making the 12 year old inside all of us come out and laugh and a well thought out commercial. We are all eagerly anticipating Part III.

There’s Always Money In The Good Marketing Plan

May 20, 2013

This week, after a 7 year hiatus, the Bluth family will return. “Arrested Development” will debut 15 new episodes on Netflix on May 26th. For fans of the short-lived, under-appreciated show, this is a very welcome return. To help generate buzz around the new episodes, Netflix, The Hurwitz Company, and Imagine Entertainment could have done nothing but a few good press releases. The show has gathered such a cult following in the age of DVDs and online binge watching. The fan base was already excited. But they wanted to have a grand kick-off. Celebrate the show, welcome back it’s fans, and bring in a new audience at the same time.


Read the rest of this entry »

April Playlist: Coachella

April 25, 2013

Here is the April edition of my monthly playlist. The theme for this month is COACHELLA (naturally). Each track on this playlist represents an artist I saw at Coachella. So without further ado….

  1. None Shall Pass – Aesop Rock
  2. Old Man – James McCartney
  3. The House That Heaven Built – Japandroids
  4. Little Talks – Of Monsters and Men
  5. Take A Walk – Passion Pit
  6. Wide Eyes – Local Natives
  7. Maps – Yeah Yeah Yeahs
  8. The Funeral – Band of Horses
  9. What’s Golden – Jurassic 5
  10. Song 2 – Blur
  11. Sleep – Allen Stone
  12. Blister In The Sun – Violent Femmes
  13. So American – Portugal. The Man
  14. Two Weeks – Grizzly Bear
  15. Such Great Heights – The Postal Service
  16. Natural Blues – Moby
  17. No You Girls – Franz Ferdinand
  18. Intro – The xx
  19. Entertainment – Phoenix
  20. Wildest Moments – Jessie Ware
  21. Too Close – Alex Clare
  22. Retrograde – James Blake
  23. Holiday – Vampire Weekend
  24. Time (Pink Floyd Remix) – Pretty Lights
  25. Wu-Tang Clan Ain’t Nuthing Ta F’ Wit – Wu Tang Clan
  26. Snow (Hey Oh) – Red Hot Chili Peppers

BONUS TRACK : http://www.youtube.com/watch?v=OxRk8qRyt2g

See you next year, Indio!