Last week, Jimmy Fallon took his “Late Night” show for NBC on the road to the University of North Carolina. Fallon began talking about a subject close to the college-aged target demographics heart (and pocket), student loans. The popular segment, “Slow Jam The News,” was introduced, and a surprise guest was introduced.
President Obama’s appearance on “Late Night with Jimmy Fallon” last week can be taken and evaluated from many different directions, depending on your political affiliation. Party lines put aside and looking at this from a PR stand-point, I think this move was an incredibly smart one, and one that may be remembered for some time* (*-We’ll get to that later).
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